JACKSONVILLE — Sporting Club Jacksonville (Sporting JAX) announced a site in the Town Center area that will serve as the permanent home for the club and anchor a transformative mixed-use sporting and entertainment district in North Florida.
The landmark destination will integrate professional sports, entertainment, hospitality, residential living, and curated retail into a single, walkable district in North Florida. The project will create a true urban destination rooted in where Jacksonville already lives, works, shops, and gathers by being centrally located, easily accessible, and within 30 minutes of nearly the entire region. Positioned just a few hundred yards from major highway infrastructure, the site offers unmatched connectivity and positions the development to become one of the premier destinations north of Orlando.
The project is expected to generate a substantial long-term economic impact across North Florida, including construction jobs, permanent operational roles, expanded hospitality and retail employment, and increased tourism driven by regional and national events, positioning Jacksonville for outsized return potential as a premier sports and entertainment destination in the Southeast.
Anchored by a purpose-built stadium, the district will integrate restaurants, hotels, shopping, entertainment venues, and family-friendly gathering spaces into a cohesive, experiential destination. Rooftop activations, loft-style spaces, green space, and layered experiences will create a vibrant environment active 365 days a year, not just on match days. The development aims to elevate the Town Center area into a dynamic urban entertainment district unlike anything currently in Jacksonville.
Beyond its physical design, the project is rooted in community impact. The stadium will serve as a civic asset, hosting professional matches for both the Sporting JAX men’s and women’s teams while also supporting high school championships, regional youth tournaments, college athletics, conference and club championships, major concerts, mentorship programming, and inclusive access for adaptive and special-needs athletes.
“What we’re building in Jacksonville is one of the highest-profile sports and development projects moving forward anywhere in the country right now,” said Fred Taylor, Owner, Sporting JAX. “This is about pride in North Florida, expanding access to the game, and creating real opportunity for the next generation. It’s about building something this community can rally around for decades to come.”
The district will serve as the permanent home for both the Sporting JAX men’s and women’s teams, reinforcing the club’s commitment to shared opportunity and long-term investment in the region.
